# Amanda Brocato takes the top job at Rosenfield

> A six-year run at an independent PR shop ends with the president's title and the corporate comms practice under her.
- Title: Amanda Brocato takes the top job at Rosenfield · Variety
- Summary: A six-year run at an independent PR shop ends with the president's title and the corporate comms practice under her. Brocato is now president of Rosenfield…
- Keywords: public relations, promotions, media, corporate communications, austin, entertainment, culture, Amanda, Brocato, takes, top, job
- Source: Variety — https://variety.com/2026/biz/news/amanda-brocato-rosenfield-media-group-president-1236860841
- Author: William Earl
- Published: 2026-09-14T15:30:00+00:00
- Read time: 1 min
- Topics: public relations, promotions, media, corporate communications, austin, entertainment, culture
## A new president
Amanda Brocato has been promoted to president of Rosenfield Media Group, the independent PR firm run by CEO Zach Rosenfield.
## What she runs
In the role she helps lead the firm's corporate communications practice, the side of the business built on reputation and executive positioning work.

> she helps lead the corporate communications practice
## Growth sits with her too
Beyond comms, Brocato drives business development and strategy, so new revenue and the firm's direction both run through the president's office.
## Based in Austin
She works out of Austin, Texas, not New York or Los Angeles, a reminder that entertainment and corporate PR leadership no longer has to sit on a coast.
## Six years in
Brocato joined in 2020, the year the current version of the company was established under Rosenfield. She has been there for the whole build.

> since 2020, when the current incarnation of the company was established
## The step up
She was previously executive VP of corporate communications and live events, making this a promotion from a division lead to running the firm.
## Key takeaway

Brocato is now president of Rosenfield Media Group, leading corporate communications, business development, and strategy from Austin.