# Amazon Adds Walmart Orders to Seller View

> Amazon lets sellers link Walmart, eBay, Shopify and TikTok orders to Seller Central.
- Title: Amazon Adds Walmart Orders to Seller View · Pymnts | Shortify
- Summary: Amazon lets sellers link Walmart, eBay, Shopify and TikTok orders to Seller Central. Amazon enables U.S. sellers to connect Walmart, eBay, Shopify and TikTok…
- Keywords: amazon, walmart, ebay, shopify, tiktok, seller central, smb, multichannel, underwriting, merchant lending, working capital, business
- Source: Pymnts — https://pymnts.com/loans/working-capital/2026/amazon-adds-walmart-orders-opening-wider-view-sellers
- Author: PYMNTS
- Published: 2026-09-25T15:52:44+00:00
- Read time: 1 min
- Topics: amazon, walmart, ebay, shopify, tiktok, seller central, smb, multichannel, underwriting, merchant lending, working capital, business
## Amazon expands seller channel view
Amazon announced Thursday morning (Sept. 24) it will allow U.S. sellers to connect Walmart, eBay, Shopify and TikTok accounts to Seller Central.
## Most sellers use multiple channels
More than 95% of Amazon’s independent sellers sell through multiple channels, accounting for over 60% of sales.
## Lenders see multichannel data
Sellers choose which outside accounts to connect, with access controls preventing outside data from informing Amazon’s retail decisions.
## Analytics combine channel data
Planned analytics will eventually combine traffic, advertising spending and sales information from connected channels.
## Underwriting benefits from multichannel view
A consolidated view could indicate whether total revenue is moving between channels or expanding through new demand sources.
## SMB sales are multichannel
Digital channels generate 57% of SMB sales on average, with 56% of digital-led SMBs increasing revenue in 2025.
## Cross-platform visibility improves lending
Cross-platform visibility could allow credit limits to reflect revenue generated across the business rather than one marketplace.
## Key takeaway

Amazon enables U.S. sellers to connect Walmart, eBay, Shopify and TikTok accounts to Seller Central for a unified view of sales across channels.