# Amazon brings Alexa+ to India with Hindi support

> The upgraded conversational assistant can switch between English and Hindi mid-sentence and handle complex tasks.
- Title: Amazon brings Alexa+ to India with Hindi support · TechCrunch
- Summary: The upgraded conversational assistant can switch between English and Hindi mid-sentence and handle complex tasks. Alexa+ launches in India with bilingual…
- Keywords: amazon, alexa+, india, hindi, conversational ai, prime, swiggy, zomato, amazon now, smart home, voice assistant, technology
- Source: TechCrunch — https://techcrunch.com/2026/09/16/amazon-launches-alexa-in-india-with-hindi-support
- Author: Ivan Mehta
- Published: 2026-09-16T10:34:47+00:00
- Read time: 1 min
- Topics: amazon, alexa+, india, hindi, conversational ai, prime, swiggy, zomato, amazon now, smart home, voice assistant, technology
## Alexa+ arrives in India
Amazon's upgraded conversational assistant launches in India with Hindi support. It can hold longer conversations and maintain context throughout.
## Early access, then paid
The feature is free during early testing. After that, Prime customers get it free while non-Prime users pay ₹2,000 monthly ($20.85).
## Bilingual and more capable
Alexa+ has a more expressive voice and handles complex multi-step tasks like ordering groceries from Amazon Now. Users can switch between English and Hindi mid-sentence.
## Deep local integration
The assistant connects with Indian services including Swiggy, Zomato's District, TripAdvisor, MakeMyTrip, EazyDiner, Amazon Music, and JioSaavn.
## Tapping 600 million speakers
Amazon first brought Alexa to India in English in 2017, adding Hindi in 2019. The country has over 600 million Hindi speakers.
## Global rollout continues
Amazon announced Alexa+ in 2025 and launched it in the U.S. in 2026. This year it expanded to the U.K., Canada, Brazil, Mexico, Italy, and Germany.
## Key takeaway

Alexa+ launches in India with bilingual support, free for Prime members after testing, ₹2,000/month for others.