# Amazon is now editing actors' mouths to fit the dub

> Prime Video's new AI reshapes lips to match dubbed audio, starting with one German teen drama.
- Title: Amazon is now editing actors' mouths to fit the dub · Futurism
- Summary: Prime Video's new AI reshapes lips to match dubbed audio, starting with one German teen drama. Dubbing used to change only the soundtrack. Amazon is now…
- Keywords: streaming, dubbing, amazon, film, science, technology, editing, actors', mouths, fit, dub, Futurism
- Source: Futurism — https://futurism.com/future-society/amazon-ai-force-lips-dub
- Author: Frank Landymore
- Published: 2026-09-13T17:02:00+00:00
- Read time: 1 min
- Topics: ai, streaming, dubbing, amazon, film, science, technology
## Prime Video reshapes the mouth
Amazon announced an AI feature that redraws actors' lip movements so they match a dubbed audio track instead of the original performance.

> Amazon is catapulting us into the final boss of sub vs dub debates.
## One show, for now
The lip syncing launches only on the English dub of the German series "Maxton Hall." Amazon says more titles will follow.
## Amazon's pitch
Prime Video technology VP Raf Soltanovich framed it as another tool for enjoying global content more immersively, part of a run of viewer-experience features.
## Nobody has seen it work
Amazon has released no footage of the tech in action, and hasn't said how much of the process is automated. A bad result means warped, rubbery faces.

> It feels telling that Amazon hasn't posted any clips of its tech in action.
## Who signs off on this
It's unclear whether rightsholders get a veto, or whether an actor's specific way of moving their face survives the process or gets smoothed into something generic.
## A pattern, not a one-off
Last year Amazon tried AI-aided dubbing on a dozen titles, plus AI show recaps and plot-based recommendations. The goal is content with as little friction as possible, including the fact that the actors are speaking another language.
## Key takeaway

Dubbing used to change only the soundtrack. Amazon is now altering the actors' faces too, and nobody outside the company has seen how good it looks.