# Amazon Lets Merchants Add Free Prime Delivery

> Amazon enables merchants to add free Prime delivery to their websites without extra fees.
- Title: Amazon Lets Merchants Add Free Prime Delivery · Pymnts
- Summary: Amazon enables merchants to add free Prime delivery to their websites without extra fees. Amazon allows merchants to add free Prime delivery to their…
- Keywords: amazon, prime delivery, merchants, mcf, fulfillment, ecommerce, business, finance, Lets, Add, Free, Prime
- Source: Pymnts — https://pymnts.com/amazon/2026/amazon-lets-merchants-add-free-prime-delivery-their-own-websites
- Author: PYMNTS
- Published: 2026-09-24T18:56:12+00:00
- Read time: 1 min
- Topics: amazon, prime delivery, merchants, mcf, fulfillment, ecommerce, business, finance
## Amazon expands Prime delivery options
Amazon lets merchants add free Prime delivery to their websites through its Multichannel Fulfillment service without extra fees.
## New MCF merchants gain Prime delivery
US merchants using Amazon’s Multichannel Fulfillment service can add Prime delivery to their websites at no additional cost beyond standard MCF fees.
## Prime delivery boosts sales
Skinnies Instant Lifts saw nearly a 10% increase in sales after adding Prime delivery to their website.

> When our shoppers see Prime delivery on our website, it changes their confidence level, especially first-time buyers
## Early adopters use Prime delivery
More than 40% of eligible orders among early adopters have shipped with Prime delivery.
## MCF Preferred Pricing Program
Amazon’s MCF Preferred Pricing Program offers Fulfillment by Amazon sellers discounts of 15% to 25% on fulfillment fees for the first six months.
## Amazon’s logistics expansion
Amazon is expanding its logistics infrastructure to serve businesses, including same-day delivery hubs reaching 1,000 locations by 2031.
## Key takeaway

Amazon allows merchants to add free Prime delivery to their websites using its logistics network, boosting sales for early adopters.