# Amazon Prime now includes Alexa+ AI upgrade

> Amazon's new generative AI assistant Alexa+ is free for Prime subscribers, but early users say it still has growing pains.
- Title: Amazon Prime now includes Alexa+ AI upgrade · Engadget
- Summary: Amazon's new generative AI assistant Alexa+ is free for Prime subscribers, but early users say it still has growing pains. Amazon made Alexa+, a generative…
- Keywords: amazon, alexa, amazon prime, generative ai, anthropic, amazon nova, ai assistant, technology, Prime, includes, upgrade, Engadget
- Source: Engadget — https://engadget.com/2288734/amazon-prime-alexa-upgrade-you-should-know-about
- Author: Alec Hively
- Published: 2026-10-20T13:45:00+00:00
- Read time: 1 min
- Topics: amazon, alexa, amazon prime, generative ai, anthropic, amazon nova, ai assistant, technology
## Amazon launches Alexa+
In twenty twenty-five, Amazon launched Alexa+, an upgraded assistant powered by generative AI built on large language models from Anthropic and Amazon Nova.
## What Alexa+ can do
Amazon claims Alexa+ is smarter, more conversational and capable of handling complex interactions. The company says it can orchestrate across tens of thousands of services and devices.

> able to orchestrate across tens of thousands of services and devices
## How to access Alexa+
You can access Alexa+ on Alexa-enabled devices like Echo, through Amazon's new tablets, via the Alexa app on your phone, or at www.alexa.com as a text-based chatbot.
## Free for Prime members
Alexa+ is free for all Amazon Prime subscribers. Non-Prime users can access it through a nineteen ninety-nine per month subscription or test it for free with limited capacity.
## Amazon's AI experts
Amazon created AI experts, groups of systems and capabilities that accomplish specific tasks. Users can tailor conversations through four personality styles: Brief, Chill, Sweet and Sassy.
## Third-party integrations
Alexa+ integrates with Ticketmaster, Uber, Grubhub and OpenTable. Hypothetically, it can book your entire evening, including concert tickets, dinner reservations, rideshare and dessert orders.
## Early adopters report problems
Many users say Alexa+ suffers from consistency issues, awkward conversation, functional memory problems, lag times and hearing issues. One colleague found it useful but frustratingly inconsistent.
## Availability and expansion
Full access to Alexa+ is limited to the United States and Canada. Early access programs are available in Mexico, the UK, Brazil, Italy, Germany, Austria, France, Australia, Spain and India.
## Growing pains for new AI
Alexa+ is experiencing the growing pains affecting most AI products. While most agree it isn't yet transformative, it can adequately handle many household tasks.
## Key takeaway

Amazon made Alexa+, a generative AI assistant, free for Prime subscribers in October twenty twenty-six, though early adopters report consistency and performance issues.