# Amazon Unveils AI-Powered Ad Platform

> Amazon launches AI-driven ad platform to streamline campaigns and boost performance.
- Title: Amazon Unveils AI-Powered Ad Platform · Adweek | Shortify
- Summary: Amazon launches AI-driven ad platform to streamline campaigns and boost performance. Amazon’s new AI ad platform simplifies campaign management and increases…
- Keywords: amazon, ads, amazon ads agent, dva, full-funnel campaigns, amazon brand plus, performance plus, amazon ad console, amazon unboxed, Unveils, AI-Powered, Platform
- Source: Adweek — https://adweek.com/commerce/amazon-rebuilds-its-ad-platform-around-ai-agents
- Author: Lauren Johnson
- Published: 2026-09-29T13:00:00+00:00
- Read time: 1 min
- Topics: amazon, ads, ai, amazon ads agent, dva, full-funnel campaigns, amazon brand plus, performance plus, amazon ad console, amazon unboxed
## Amazon Unveils AI Ad Platform
Amazon launched a new ad platform at its Unboxed event in San Francisco.
## New Platform Name
The platform is now called Amazon Ads Agent, replacing Amazon Ad Console.
## AI Integration
Agents now handle all ad workflows across campaigns and targeting.
## Unified System
The system connects all campaign types and the advertiser journey seamlessly.
## Campaign Types
Amazon Ads Agent includes sponsored ads, DVA+ and full-funnel campaigns.
## DVA+ Benefits
DVA+ boosts customer reach by 25% and cuts costs by over 10%.
## Full-Funnel Campaigns
Full-funnel campaigns increase long-term roi by 67% and lower new customer costs by 29%.
## Rollout Plan
Beta rollout starts in months for 20 marketplaces and 21 languages.
## Key takeaway

Amazon’s new AI ad platform simplifies campaign management and increases customer reach by 25% while cutting costs by over 10%.