# Amazon Weighs $7 Billion AI Startup Deal

> Amazon explores $7 billion purchase of AI startup Decart amid competition with Nvidia.
- Title: Amazon Weighs $7 Billion AI Startup Deal · Pymnts | Shortify
- Summary: Amazon explores $7 billion purchase of AI startup Decart amid competition with Nvidia. Amazon reportedly discusses buying AI startup Decart for $7 billion to…
- Keywords: amazon, decart, nvidia, trainium3, ai chips, microsoft, business, finance, Weighs, Billion, Startup, Deal
- Source: Pymnts — https://pymnts.com/news/artificial-intelligence/2026/amazon-weighs-7-billion-purchase-of-ai-startup-decart
- Author: PYMNTS
- Published: 2026-10-12T01:02:37+00:00
- Read time: 1 min
- Topics: amazon, decart, ai, nvidia, trainium3, ai chips, microsoft, business, finance
## Amazon and Decart
Amazon reportedly in talks to buy AI startup Decart for $7 billion.
## Decart's AI Capabilities
Decart software helps developers switch AI chips and builds 3D environments.
## Amazon's Trainium3 Chip
Amazon's Trainium3 chip competes with Nvidia's AI market dominance.
## Amazon's AI Strategy
Amazon expanding Seller Assistant to help merchants manage businesses with AI.

> We’ve gone from a smaller set of capabilities to onboarding just hundreds of them
## Key takeaway

Amazon reportedly discusses buying AI startup Decart for $7 billion to boost its AI chip capabilities.