# Amazon's Alexa Tablet 12 Pro takes on iPad Pro

> Amazon's new premium tablet matches Apple's iPad Pro on display quality but costs far less, though it lacks the processing power for serious creative work.
- Title: Amazon's Alexa Tablet 12 Pro takes on iPad Pro · Engadget
- Summary: Amazon's new premium tablet matches Apple's iPad Pro on display quality but costs far less, though it lacks the processing power for serious creative work…
- Keywords: amazon, alexa tablet 12 pro, ipad pro, apple, tablets, display technology, pricing, android, ipados, technology, Amazon's, Alexa
- Source: Engadget — https://engadget.com/2281782/alexa-tablet-vs-ipad-pro-amazon-apple-tablet-comparison
- Author: Ian Carlos Campbell
- Published: 2026-10-08T21:40:59+00:00
- Read time: 2 min
- Topics: amazon, alexa tablet 12 pro, ipad pro, apple, tablets, display technology, pricing, android, ipados, technology
## Amazon's new tablet takes aim at Apple
Amazon's Alexa Tablet 12 Pro is a square-one reimagining of the company's affordable tablet lineup, designed as a clear competitor to the iPad Pro with slim, all-aluminum design and high-quality screen.
## What the Alexa Tablet 12 Pro offers
The tablet features a twelve-inch, high-refresh rate LCD screen, support for keyboard and stylus accessories for productivity, and the Play Store for premium apps after years of limited Amazon Appstore selection.
## Display is Amazon's priority
Amazon's Panos Panay said the tablet's screen was designated as the one thing the company wouldn't compromise on.

> the one thing the company wouldn't compromise on
## Alexa Tablet edges iPad Pro on pixels
The Alexa Tablet 12 Pro delivers two hundred eighty ppi, technically more than the thirteen-inch iPad Pro's two hundred sixty-four ppi, though both offer a one hundred twenty hertz refresh rate and the iPad has…
## iPad Pro's display technology wins out
Apple uses a tandem OLED panel offering higher contrast and one thousand nits of brightness on the iPad Pro, double what the Alexa Tablet 12 Pro offers at five hundred nits, giving Apple the edge…
## Matte glass favors Amazon on price
The five hundred fifty dollar Alexa Tablet 12 Pro offers Nanomatte finish co-developed with Corning.
## Performance gap favors the iPad Pro
The Alexa Tablet 12 Pro uses the MediaTek Dimensity eight thousand four hundred chip, originally released in two thousand twenty-four for smartphones.
## RAM and app selection favor Apple
The Alexa Tablet 12 Pro has eight gigabytes of RAM on the one hundred twenty-eight gigabyte model and sixteen gigabytes on the two hundred fifty-six gigabyte model.iPad Pros ship with twelve gigabytes minimum.
## Amazon's ecosystem offers unique value
The Alexa Tablet 12 Pro integrates with Alexa plus and Amazon Prime services in ways the iPad cannot.
## Price is Amazon's strongest advantage
The Alexa Tablet 12 Pro starts at five hundred dollars for glossy or five hundred fifty dollars for matte.
## Bundle pricing widens the gap
A thirteen-inch iPad Pro with Apple Pencil Pro and Magic Keyboard costs one thousand nine hundred seventy-seven dollars total.
## Key takeaway

Amazon's Alexa Tablet 12 Pro undercuts the iPad Pro on price while matching its display quality, but lacks laptop-class performance and has fewer tablet-optimized apps.