# Ambev Targets Gen Z With Delivery App

> Ambev's Zé Delivery app grows sales 16% as it courts young Brazilians.
- Title: Ambev Targets Gen Z With Delivery App · The Rio Times
- Summary: Ambev's Zé Delivery app grows sales 16% as it courts young Brazilians. Ambev's Zé Delivery app grew sales 16% in Q3 2026, targeting Gen Z and millennials…
- Keywords: ambev, zé delivery, gen z, michelob ultra, skol, stella artois, premium beer, lighter beer, no alcohol beer, beer delivery app, brazil, The Rio Times
- Source: The Rio Times — https://riotimesonline.com/ambev-ze-delivery-app-young-brazilians-gen-z
- Author: Contributing Reporter
- Published: 2026-11-07T21:08:55+00:00
- Read time: 1 min
- Topics: ambev, zé delivery, gen z, michelob ultra, skol, stella artois, premium beer, lighter beer, no alcohol beer, beer delivery app, brazil, news
## Ambev Launches Zé Delivery
Ambev introduced its own drinks delivery app in Brazil targeting young adults of legal drinking age.
## App Users Are Gen Z and Millennials
About 80% of Zé Delivery users are Gen Z and millennials according to Ambev's May 2026 results.
## Q3 Sales Growth 16%
Zé Delivery total sales grew 16% in the third quarter of 2026 with 12% more monthly buyers.
## Premium Beer Gains Momentum
Premium and lighter beers grew in Brazil while mainstream beer volumes fell in the third quarter.
## Michelob Ultra Surges
Michelob Ultra, a beer brand under Ambev's Balanced Choices, grew more than five-fold in volume in Brazil.
## Zé Marketplace Expands
Zé Marketplace, selling products beyond beer, accounts for nearly 20% of total platform GMV.
## Balanced Choices Doubles
Ambev's lighter and no-alcohol drinks category, Balanced Choices, more than doubled in volume in Brazil.
## Stella Pure Gold Tripling
Stella Pure Gold, Ambev's lighter-lifestyle Stella Artois variant, nearly tripled its volume in Brazil.
## Key takeaway

Ambev's Zé Delivery app grew sales 16% in Q3 2026, targeting Gen Z and millennials with premium and lighter beers.