# AMD's DLSS rival may arrive too late for gamers

> AMD is reportedly developing a competing upscaling technology, but it won't launch until next-generation RDNA 5 GPUs arrive.
- Title: AMD's DLSS rival may arrive too late for gamers · TechRadar
- Summary: AMD is reportedly developing a competing upscaling technology, but it won't launch until next-generation RDNA 5 GPUs arrive. AMD's response to Nvidia's DLSS…
- Keywords: amd, nvidia, dlss 5, rdna 5, gpu upscaling, graphics cards, ai upscaling, radeon, gaming technology, gpu competition, technology, AMD's
- Source: TechRadar — https://techradar.com/computing/gpu/amd-could-be-working-on-an-nvidia-dlss-5-rival-but-itll-be-for-next-gen-rdna-5-gpus-and-ive-a-feeling-that-may-be-too-late
- Published: 2026-09-16T19:00:00+00:00
- Read time: 1 min
- Topics: amd, nvidia, dlss 5, rdna 5, gpu upscaling, graphics cards, ai upscaling, radeon, gaming technology, gpu competition, technology
## Nvidia's DLSS 5 sets new standard
Nvidia launched DLSS 5 with frame generation technology that uses AI to create entirely new frames, dramatically boosting gaming performance.
## AMD working on competing technology
AMD is reportedly developing its own upscaling solution to compete with DLSS 5, according to industry sources tracking the company's GPU roadmap.
## RDNA 5 GPUs still years away
AMD's upscaling tech won't arrive until next-generation RDNA 5 graphics cards launch, which is likely several years in the future.
## Timing could cost AMD market share
By the time AMD's technology launches, Nvidia will have had years to establish DLSS 5 as the industry standard, making it harder for AMD to gain adoption.
## Current RDNA 4 lacks response
AMD's current RDNA 4 generation has no equivalent to DLSS 5, leaving gamers with Nvidia cards as the only option for frame generation technology.
## Key takeaway

AMD's response to Nvidia's DLSS 5 upscaling tech could be delayed so long that it loses competitive advantage in the market.