# Amex Turns Harry Styles Fandom Into Membership Perk

> American Express partners with Harry Styles' global fanbase for exclusive concert and album access.
- Title: Amex Turns Harry Styles Fandom Into Membership Perk · Adweek
- Summary: American Express partners with Harry Styles' global fanbase for exclusive concert and album access. American Express offers Harry Styles fans presale…
- Keywords: amex, harry styles, membership perk, concert tickets, exclusive merch, global sweepstakes, gen z, millennials, fandom engagement, Turns, Harry, Styles
- Source: Adweek — https://adweek.com/brand-marketing/amex-is-turning-harry-styles-fandom-into-a-membership-perk
- Author: Bianca Brutus
- Published: 2026-10-02T20:31:10+00:00
- Read time: 1 min
- Topics: amex, harry styles, membership perk, concert tickets, exclusive merch, global sweepstakes, gen z, millennials, fandom engagement
## Amex Celebrates 175th Anniversary
American Express marked its 175th anniversary with a Brooklyn concert featuring Gracie Abrams.
## Harry Styles Partnership
American Express has attached itself to nearly every part of Harry Styles' 'Together, Together' tour and album 'Kiss All The Time. Disco, Occasionally'.
## Album Pop-Ups Span 16 Cities
The album pop-ups alone span 16 cities, including New York's East Village pop-up running alongside Styles' 30-show Madison Square Garden residency through November 1.
## Gen Z and Millennials Engage
More than 70% of onsite engagement at Amex music-artist activations comes from Gen Z and millennials.
## Fandom Connection Strategy
American Express gives fans ways to get closer to artists they love through presale tickets, exclusive merch, and album pop-ups.
## Global Sweepstakes for Fans
Amex offers a global sweepstakes across 26 countries for eligible fans to win tickets and a trip to experience the tour with a loved one.
## Key takeaway

American Express offers Harry Styles fans presale tickets, exclusive merch, and global sweepstakes to deepen fandom engagement.