# Ammunition hires creative powerhouse Myron Nilsson

> The Atlanta agency taps an unconventional leader to elevate its creative output and modernize how it works.
- Title: Ammunition hires creative powerhouse Myron Nilsson · Adweek
- Summary: The Atlanta agency taps an unconventional leader to elevate its creative output and modernize how it works. Ammunition searched globally for a creative…
- Keywords: ammunition, myron nilsson, chief creative officer, atlanta, creative leadership, ai in advertising, agency hiring, jeremy heilpern, adpipe studio, hilton, octagon, creative ambitions
- Source: Adweek — https://adweek.com/agencies/myron-nilsson-joins-ammunition-as-agency-levels-up-creative-ambitions
- Author: Alison Weissbrot
- Published: 2026-09-21T10:00:00+00:00
- Read time: 1 min
- Topics: ammunition, myron nilsson, chief creative officer, atlanta, creative leadership, ai in advertising, agency hiring, jeremy heilpern, adpipe studio, hilton, octagon, creative ambitions
## Ammunition names new creative chief
Atlanta-based Ammunition announced Myron Nilsson as chief creative officer. He'll lead creative across the U.S. and Europe, reporting to founder Jeremy Heilpern.
## Nilsson brings rare mix of experience
He comes from AdPipe Studio where he was president, scaling creative with AI. Before that, he was global executive creative director at Hilton and spent nearly 10 years at agency Octagon.
## Ammunition searched globally for talent
The agency interviewed more than 40 candidates from markets spanning the U.K. to Australia, many from storied agencies. Nilsson stood out for his unique creative, AI, and brand experience.

> The energy that he had, the way he talked about creative, his background was just so unique.
## AI is infrastructure, not output
Nilsson and Ammunition agree AI should enhance creative work, not replace it. The focus remains on human taste, objectivity, and client relationships.

> We're still going to need the taste and objectivity of humans.
## Ammunition's aggressive expansion continues
The agency opened a London office in October 2025 and hired Radish co-founder Renaye Edwards as COO. It also brought on former Fitzco CEO Evan Levy as chief client officer in July.
## Proving itself as a top-tier agency
As Ammunition approaches its 10th anniversary, it plans future acquisitions in North America and Europe. The goal is to be sought out for creative quality and compete at the highest level.

> This time next year, I want [us to be] sought out because of the quality of the creative that we do.
## Key takeaway

Ammunition searched globally for a creative leader but found the right fit locally, betting on Nilsson's unique blend of agency, brand, and AI experience to compete at the highest level.