# Apple Beats Wall Street Expectations with iPhone 18 Demand and Price Hikes

> Apple's iPhone 18 demand and price increases boost quarterly profits to $30.711 billion.
- Title: Apple Beats Wall Street Expectations with iPhone 18 Demand…
- Summary: Apple's iPhone 18 demand and price increases boost quarterly profits to $30.711 billion. Apple reported $30.711 billion quarterly profit, exceeding Wall…
- Keywords: apple, iphone 18, price hike, quarterly profit, wall street, iphone sales, memory chips, john ternus, news, brazil, Beats, Wall
- Source: CNN Brasil — https://cnnbrasil.com.br/economia/money/negocios/apple-supera-expectativas-com-demanda-por-iphone-18-e-alta-de-precos
- Author: Da Reuters
- Published: 2026-11-02T22:41:12+00:00
- Read time: 1 min
- Topics: apple, iphone 18, price hike, quarterly profit, wall street, iphone sales, memory chips, john ternus, news, brazil
## Apple Reports Strong Quarterly Results
Apple's quarterly results exceeded Wall Street expectations, driven by strong initial demand for iPhone 18 Pro models and price increases.
## Record Quarterly Profit of $30.711 Billion
Apple achieved a record quarterly profit of $30.711 billion, a 11.8% increase from $27.466 billion in the same period of 2025.
## iPhone 18 Demand Surpasses Analyst Estimates
iPhone 18 sales in the quarter reached $57.58 billion, exceeding analyst estimates of $56.54 billion.
## New CEO John Ternus Highlights Record Year
New CEO John Ternus stated Apple's results mark its best fiscal year, with total revenue of $478.834 billion and net profit of $132.175 billion.
## iPhone Sales Growth and Service Revenue
iPhone sales grew 17.5% year-over-year to $57.583 billion, while services revenue hit a record $31.573 billion.
## Regional Revenue Growth
Apple's revenue grew 21% in China, 10.2% in the Americas, and 11.5% in Europe, with strong performance in all regions.
## Price Hikes to Offset Memory Chip Costs
Apple increased iPhone 17 prices by $100 and raised MacBook prices to offset rising memory chip costs, a challenge Tim Cook compared to a century flood.
## Key takeaway

Apple reported $30.711 billion quarterly profit, exceeding Wall Street expectations due to strong iPhone 18 demand and price hikes.