# Apple Cuts iPhone 18 Orders as Price Hike Slows Demand

> Apple reduced iPhone 18 component orders by 15% as price hikes cool consumer demand.
- Title: Apple Cuts iPhone 18 Orders as Price Hike Slows Demand
- Summary: Apple reduced iPhone 18 component orders by 15% as price hikes cool consumer demand. Apple scaled back iPhone 18 Pro and Pro Max component orders by 15%…
- Keywords: apple, iphone 18, price hike, component orders, memory chips, consumer demand, business, finance, Cuts, iPhone, Orders, Price
- Source: Pymnts — https://pymnts.com/mobile/2026/apple-scales-back-iphone-18-orders-as-price-hike-cools-demand
- Author: PYMNTS
- Published: 2026-10-09T19:41:01+00:00
- Read time: 1 min
- Topics: apple, iphone 18, price hike, component orders, memory chips, consumer demand, business, finance
## Apple cuts iPhone 18 component orders
Apple reduced component orders for October by at least 15% according to Reuters.
## Price hike cools iPhone demand
New iPhone 18 Pro and Pro Max models start $100 higher than iPhone 17 counterparts.
## 63% of buyers notice price increases
63% of consumers planning smartphone purchases within six months noticed price hikes.
## 50% wait for holiday sales
50% of consumers plan to wait for festive sales before buying smartphones.
## Key takeaway

Apple scaled back iPhone 18 Pro and Pro Max component orders by 15% after price increases from memory chip costs dampened demand.