# Apple hires AI podcast tech from startup

> Apple licenses AI podcast tech from startup Huxe in reverse acqui-hire deal.
- Title: Apple hires AI podcast tech from startup · Music Ally
- Summary: Apple licenses AI podcast tech from startup Huxe in reverse acqui-hire deal. Apple hired Huxe's AI podcast tech via reverse acqui-hire to create personalized…
- Keywords: apple, huxe, ai podcast, reverse acqui-hire, podcast tech, music apps, music, business, technology, hires, podcast, tech
- Source: Music Ally — https://musically.com/2026/10/12/apple-hires-employees-and-licenses-tech-from-ai-podcast-startup-huxe
- Author: Joe Sparrow
- Published: 2026-10-12T12:45:00+00:00
- Read time: 1 min
- Topics: apple, huxe, ai podcast, reverse acqui-hire, podcast tech, music apps, music, business, technology
## Apple hires AI podcast startup
Apple hired AI podcast startup Huxe through reverse acqui-hire deal to license technology without buying the company.
## Huxe tech enables personalized podcasts
Huxe's AI podcast tech allows users to create personalized podcasts in Apple's Music or Podcast apps.
## Apple's move follows Spotify's similar service
Apple's reverse acqui-hire of Huxe mirrors Spotify's Studio by Spotify Labs for AI-generated podcasts.
## Key takeaway

Apple hired Huxe's AI podcast tech via reverse acqui-hire to create personalized podcasts without buying the startup.