# Apple hits iPhone sales record without standard model

> iPhone revenue jumped 17 percent in Q4 2026 as Apple sold only Pro models and raised prices across its lineup.
- Title: Apple hits iPhone sales record without standard model
- Summary: iPhone revenue jumped 17 percent in Q4 2026 as Apple sold only Pro models and raised prices across its lineup. Apple achieved record iPhone revenue of…
- Keywords: apple, iphone, iphone 18, earnings, q4 2026, revenue, iphone duo, technology, culture, hits, sales, record
- Source: The Verge — https://theverge.com/tech/1024748/apple-q4-2026-iphone-sales-earnings
- Author: Emma Roth
- Published: 2026-11-02T22:02:36+00:00
- Read time: 1 min
- Topics: apple, iphone, iphone 18, earnings, q4 2026, revenue, iphone duo, technology, culture
## Record iPhone revenue without standard model
Apple earned fifty-seven point fifty-eight billion dollars in iPhone revenue in its fourth quarter, up seventeen percent year-over-year, despite releasing only Pro and Pro Max models.
## Price increases offset lack of standard iPhone
Apple raised prices across its older iPhone models at the same time it launched the iPhone eighteen Pro and Pro Max in September, contributing to the revenue jump.
## Supply costs and inventory challenges
Apple faced higher memory costs and supply chain constraints. CEO John Ternus said higher memory costs were partly offset by carrying inventory and lower costs on non-memory components.

> We saw higher memory costs as compared to the June quarter, and that was partly offset by the benefit of carrying inventory and lower costs on non-memory components.
## Broader growth across Apple's business
Apple's overall revenue grew twelve percent to one hundred fourteen point five billion dollars. Mac revenue jumped twenty-four percent to ten point seventy-nine billion, while services reached thirty-one point fifty-seven billion.
## iPhone Duo launch with limited availability
Apple released its first folding phone, the iPhone Duo, but had only limited stock at launch with some shipment dates extending into twenty twenty-seven. Preorder sales are not included in this earnings report.
## Key takeaway

Apple achieved record iPhone revenue of fifty-seven point fifty-eight billion dollars, up seventeen percent, by selling only Pro and Pro Max models and raising prices on older devices.