# Apple is building a screenless fitness tracker

> Apple is developing a Whoop-like wearable band that could launch in 2028 if the company moves forward with the project.
- Title: Apple is building a screenless fitness tracker · The Verge
- Summary: Apple is developing a Whoop-like wearable band that could launch in 2028 if the company moves forward with the project. Apple is exploring a screenless…
- Keywords: apple, fitness tracker, wearable, whoop, screenless design, health monitoring, product development, heart rate tracking, sensor technology, technology, culture, building
- Source: The Verge — https://theverge.com/gadgets/998902/apple-whoop-fitness-tracker
- Author: Emma Roth
- Published: 2026-09-22T17:04:52+00:00
- Read time: 1 min
- Topics: apple, fitness tracker, wearable, whoop, screenless design, health monitoring, product development, heart rate tracking, sensor technology, technology, culture
## Apple's secret fitness band
Apple is developing a screenless fitness tracker similar to Whoop, featuring a thin fabric band with a sensor-equipped computing module, according to Bloomberg.
## Still years away from launch
The device is in an early stage of development and likely wouldn't arrive before 2028 if Apple decides to release it.
## Whoop's proven formula
Whoop's bands offer over 14 days of battery life and are designed to be worn continuously, with medical-grade variants that include an EKG feature.
## Apple already copying Whoop
Apple has already added several Whoop features to the Apple Watch Series 12, including continuous heart rate tracking and a readiness score in its Health app.
## Readiness scoring goes mainstream
Apple's Health app now features a readiness score used by Fitbit, Oura, and Whoop, designed to tell users how prepared they are to exercise based on multiple factors.
## Key takeaway

Apple is exploring a screenless fitness tracker similar to Whoop, though it's still in early development and years away from potential release.