# Apple Music opens London concert venue

> Apple Music launches intimate concert hall at Battersea Power Station for artists and fans.
- Title: Apple Music opens London concert venue · BBC News | Shortify
- Summary: Apple Music launches intimate concert hall at Battersea Power Station for artists and fans. Apple Music opens a 600-capacity venue in London to host live…
- Keywords: apple music, battersea power station, london, concert venue, apple music hall, live music, itunes festival, technology, startups, Apple, Music, opens
- Source: BBC News — https://bbc.com/news/articles/c607l2j2rj8ro
- Published: 2026-09-22T05:22:58.572+00:00
- Read time: 1 min
- Topics: apple music, battersea power station, london, concert venue, apple music hall, live music, itunes festival, technology, startups
## Apple Music opens London venue
Apple Music will open a 600-capacity concert hall at Battersea Power Station in London, underneath its UK headquarters.
## Live shows and broadcasts
The venue will host one-off shows by major recording artists and new bands, all filmed and broadcast live online.
## Apple Music vice president
Apple Music's vice president, Oliver Schusser, said the venue contains more cameras and speakers than any venue of its size worldwide.

> more cameras and speakers than any venue of its size, anywhere in the world
## London live music crisis
London's live music scene faces pressure with 45 venues closing last year alone, reflecting a national trend of 400 clubs closing between 2020 and 2025.
## Venue design features
The venue has fluted vaults, brick-lined walls echoing Battersea Power Station's Art Deco architecture, with a 38-foot stage configurable for in-the-round or front-facing shows.
## Apple Music's goals
Apple Music aims to create bespoke content to distinguish its service from competitors, helping artists connect with fans and promote new bands.
## Artist and fan connection
Schusser stated that Apple Music wants artists to communicate with fans, not just deliver music, to understand why they made albums the way they did.

> For most artists, it's kind of sad in streaming. There's nothing for them to do.
## Key takeaway

Apple Music opens a 600-capacity venue in London to host live artist shows and broadcast content, aiming to strengthen artist-fan connections.