# Apple Music Rebrands With Sound

> Apple Music's new identity, designed by sound, launches this week with a minimalist aesthetic.
- Title: Apple Music Rebrands With Sound · Adweek | Shortify
- Summary: Apple Music's new identity, designed by sound, launches this week with a minimalist aesthetic. Apple Music unveiled a rebrand created by sound design to…
- Keywords: apple music, tbwa media arts lab, mal, fred again, nest acoustics, super bowl 61, february 14 2027, ios 27.2, Apple, Music, Rebrands, Sound
- Source: Adweek — https://adweek.com/creativity/apple-music-rebrands-with-a-look-made-by-sound
- Author: Brittaney Kiefer
- Published: 2026-10-21T15:15:00+00:00
- Read time: 1 min
- Topics: apple music, tbwa media arts lab, mal, fred again, nest acoustics, super bowl 61, february 14 2027, ios 27.2
## New Apple Music Identity
Apple Music unveiled a rebrand designed by sound to give it a unique sonic identity.
## Sound Design Process
Apple and TBWA Media Arts Lab used a transducer in mineral oil to capture music vibrations for the new visual identity.
## New Identity Launch
The new look starts appearing this week across Apple Music's original content and event programming.
## Key takeaway

Apple Music unveiled a rebrand created by sound design to start appearing this week.