# Apple TV 4K Fixes Price Flaws

> Apple TV 4K adds hands-free Siri and Wi-Fi 7 but costs $299, double its 2022 launch price.
- Title: Apple TV 4K Fixes Price Flaws · PCMAG | Shortify
- Summary: Apple TV 4K adds hands-free Siri and Wi-Fi 7 but costs $299, double its 2022 launch price. Apple TV 4K's $299 price tag exceeds its 2022 $129 launch price by…
- Keywords: apple tv 4k, siri, wi-fi 7, price, streaming, fire tv cube, roku ultra, technology, Apple, Fixes, Flaws, PCMAG
- Source: PCMAG — https://pcmag.com/opinions/the-new-apple-tv-4k-fixes-every-major-flawexcept-the-one-that-matters-most
- Author: Will Greenwald
- Published: 2026-10-13T16:51:30+00:00
- Read time: 1 min
- Topics: apple tv 4k, siri, wi-fi 7, price, streaming, fire tv cube, roku ultra, technology
## Apple TV 4K Launch
Apple announced the fourth-generation Apple TV 4K media streamer at its NYC 'Welcome Home' event.
## Hands-Free Siri and Wi-Fi 7
The new model includes hands-free siri and upgraded connectivity to wi-fi 7, bypassing wi-fi 6e.
## A19 Chip Upgrade
Its a19 chip is more powerful than the a15 in the third-generation apple tv 4k, which cost $199.
## HomePod Pairing
The device pairs with up to four homepod smart speakers for wireless surround sound.
## Price Hike
Apple raised the price of the previous apple tv 4k from $129 to $199 earlier this year.
## New Price Tag
The new apple tv 4k costs $299, more than double its predecessor's launch price.
## Fire TV Cube Comparison
Amazon's fire tv cube costs $199.99, $100 cheaper than the new apple tv 4k.
## Roku Ultra Alternative
The roku ultra costs $149.99 and includes hands-free voice control and apple airplay.
## Price Justification
The $299 price tag exceeds the value of its upgrades compared to cheaper alternatives.
## Key takeaway

Apple TV 4K's $299 price tag exceeds its 2022 $129 launch price by over 100% despite upgrades.