# Applebee’s partners with top liquor brands for traffic-driving collaborations

> Applebee’s creates viral bar collaborations with Don Julio tequila and Still G.I.N. by Dre and Snoop.
- Title: Applebee’s partners with top liquor brands for…
- Summary: Applebee’s creates viral bar collaborations with Don Julio tequila and Still G.I.N. by Dre and Snoop. Applebee’s partners with Don Julio tequila and Still…
- Keywords: applebee’s, don julio, still g.i.n., dre, snoop dogg, martha stewart, pool-shaped cups, limited-time promotions, bar collaborations, traffic-driving, Nation's Restaurant News
- Source: Nation's Restaurant News — https://nrn.com/beverage-trends/applebee-s-leverages-its-broad-bar-offerings-to-create-traffic-driving-collaborations
- Read time: 1 min
- Topics: applebee’s, don julio, still g.i.n., dre, snoop dogg, martha stewart, pool-shaped cups, limited-time promotions, bar collaborations, traffic-driving, food, business
## Applebee’s bar strategy
Applebee’s leverages broad bar offerings to create collaborations with relevant liquor brands.
## Still G.I.N. collaboration
Applebee’s partnered with Dr. Dre, Snoop Dogg, and Martha Stewart for Still G.I.N. by Dre and Snoop.
## First collaboration drinks
The Young, Wild & Free Fruit Punch and Rollin’ On the Beach were created for the Still G.I.N. partnership.
## Snoop’s Olympic connection
Snoop covered the Olympics for NBC during the winter collaboration period.
## Drink naming rationale
The drinks were named after Snoop and Dre’s friendship and existing Applebee’s cocktail preferences.
## Temporary tattoos
Drinks came with temporary tattoos to encourage social media sharing.
## Don Julio partnership
Applebee’s partnered with Don Julio tequila for Poolio with Don Julio promotion this summer.
## Don Julio cocktails
The Sunny Sipper Margarita and Belly Floppin’ Melon Margarita were created with Don Julio tequila.
## Pool-shaped cups
Both Don Julio cocktails came in large pool-shaped cups for social media sharing.
## Value strategy
Applebee’s focuses on value through entry-level drinks and premium experiences.
## Social media impact
Younger customers shared pool-shaped cups on social media, driving engagement.
## Pool party relevance
Pools are common in neighborhoods where friends and families gather.
## Executive director quote
Nate Grover, Applebee’s executive director of bar and beverage, said brands must be culturally relevant.
## Collaboration impact
The partnerships drove traffic through limited-time exclusives and social media sharing.
## Key takeaway

Applebee’s partners with Don Julio tequila and Still G.I.N. by Dre and Snoop to create limited-time bar promotions driving traffic through social media and pool-themed cups.