# Apple's Foldable iPhone Launch

> Apple's $2,000 foldable iPhone hits stores with scarce supply and mixed reviews.
- Title: Apple's Foldable iPhone Launch · Brecorder | Shortify
- Summary: Apple's $2,000 foldable iPhone hits stores with scarce supply and mixed reviews.
- Keywords: apple, iphone duo, foldable phone, price tag, scarce supply, pre-orders, mixed reviews, camera, Brecorder
- Source: Brecorder — https://brecorder.com/news/40445582/apples-foldable-iphone-hits-stores-with-2000-price-tag-and-scarce-supply
- Author: Reuters
- Published: 2026-10-23T02:54:14+00:00
- Read time: 1 min
- Topics: apple, iphone duo, foldable phone, price tag, scarce supply, pre-orders, mixed reviews, design, camera, technology, news
## Global Launch
Apple's first foldable phone hit stores worldwide on Friday with a $2,000 price tag and limited availability.
## Strong Pre-Order Demand
Pre-orders saw extraordinary demand, with Apple capping two handsets per customer and limiting sales to walk-in shoppers.
## Limited Availability
Apple capped pre-orders at two handsets per customer and limited sales to walk-in shoppers in select countries.
## Mixed Early Reviews
Early reviews praised the design and hinge but noted camera compromises and usability issues for daily tasks.
## Consumer Reactions
Some buyers queued overnight for the iPhone Duo, while others hoped for limited stock or resold it for profit.
## Price Details
The iPhone Duo costs $2,734 in Australia and $2,231.73 in Hong Kong with limited availability in key markets.
## Market Projections
IDC forecasts Apple will take 44% of the foldable market value in 2026 and become the market leader by 2027.
## Key takeaway

Apple's first foldable iPhone Duo launched globally at $2,000 with strong demand but limited availability and mixed early reviews.