# Apple's New CEO Plans Layoffs and Faster Product Launches

> Apple's new CEO Ternus aims to cut costs and speed up product launches amid AI competition.
- Title: Apple's New CEO Plans Layoffs and Faster Product Launches
- Summary: Apple's new CEO Ternus aims to cut costs and speed up product launches amid AI competition. Apple's new CEO Ternus plans layoffs and faster product cycles to…
- Keywords: apple, john ternus, product launches, layoffs, bloomberg, 2027, business, finance, Apple's, CEO, Plans, Faster
- Source: Pymnts — https://pymnts.com/apple/2026/apples-new-ceo-weighs-layoffs-and-faster-product-launches
- Author: PYMNTS
- Published: 2026-09-29T19:16:26+00:00
- Read time: 1 min
- Topics: apple, john ternus, ai, product launches, layoffs, bloomberg, 2027, business, finance
## New CEO Ternus
Apple's new CEO reportedly wants a leaner company that is quicker at developing products.
## Product Launch Strategy
Ternus plans to reduce middle-management roles and shift product launches from spring and fall to year-round.
## AI Product Focus
Ternus aims to introduce products faster and become more experimental to stay competitive in the AI era.
## 2027 Product Pipeline
Apple has camera-equipped AirPods, smart glasses, and a revamped iPhone for 2027's 20th anniversary.
## Cost-Cutting Efforts
Apple explored AI-powered cost reductions but halted plans to lay off 5,000 AppleCare customer-service workers.
## AI Platform Challenge
PYMNTS CEO Karen Webster notes Apple's platform problem: it lacks its own AI products and faces competition from others.
## Key takeaway

Apple's new CEO Ternus plans layoffs and faster product cycles to stay competitive in AI.