# Apple's New CEO Pressured to Drop Chinese Chip Deal

> Apple's new CEO faces pressure to abandon Tim Cook's memory chip deal amid U.S. policy shifts.
- Title: Apple's New CEO Pressured to Drop Chinese Chip Deal | Shortify
- Summary: Apple's new CEO faces pressure to abandon Tim Cook's memory chip deal amid U.S. policy shifts. Apple's new CEO John Ternus is pressured to drop the Chinese…
- Keywords: apple, tim cook, john ternus, memory chip, chinese chip deal, u.s. policy, apple ceo, memory pricing, qcom, nvda, Apple's, CEO
- Source: 24/7 Wall St. — https://247wallst.com/investing/2026/09/22/apples-new-ceo-is-already-being-pressured-to-drop-the-chinese-chip-deal-tim-cook-fought-to-keep
- Author: Joel South
- Published: 2026-09-22T18:48:49+00:00
- Read time: 1 min
- Topics: apple, tim cook, john ternus, memory chip, chinese chip deal, u.s. policy, apple ceo, memory pricing, qcom, nvda
## New CEO Takes Office
John Ternus became Apple's CEO on September 22, 2026, after Tim Cook stepped down.
## U.S. Pressure on Chip Deal
Washington wants Apple to drop the Chinese memory chip deal Tim Cook defended for a year.
## Memory Pricing Crisis
Apple's memory costs rose 100% year over year, with prices expected to increase further in September.
## Cook's Warning
Tim Cook warned that memory costs could hurt Apple's business if prices keep rising.
## Market Cap Impact
Apple's market cap is expected to exceed $5 trillion this week, adding pressure to the chip deal.
## Qualcomm Benefits
Qualcomm gains if Apple shifts to U.S. chip suppliers, with a $208.9 billion market cap.
## What to Watch
Ternus may act on U.S. midterm election outcomes, which could affect global business scrutiny.
## Key takeaway

Apple's new CEO John Ternus is pressured to drop the Chinese memory chip deal Tim Cook defended after U.S. policy shifts.