# Apple's touchscreen MacBook Pro costs nearly three thousand dollars

> Apple announced its first touchscreen MacBook Pro on Wednesday, with prices starting at two thousand eight hundred ninety-nine dollars for the fourteen-inch model.
- Title: Apple's touchscreen MacBook Pro costs nearly three thousand…
- Summary: Apple announced its first touchscreen MacBook Pro on Wednesday, with prices starting at two thousand eight hundred ninety-nine dollars for the fourteen-inch…
- Keywords: apple, macbook pro, touchscreen, product launch, pricing, business, technology, Apple's, MacBook, Pro, costs, nearly
- Source: Business Insider — https://businessinsider.com/apple-touchscreen-macbook-pro-cost-features-2026-10
- Author: Lauren Edmonds
- Published: 2026-10-28T17:40:45.217+00:00
- Read time: 1 min
- Topics: apple, macbook pro, touchscreen, product launch, pricing, business, technology
## Apple's first touchscreen MacBook
Apple announced its first touchscreen MacBook Pro on Wednesday during its Pro and Tell event in Los Angeles.The laptop features a PROLED XDR display, M5 Pro and M5 Max chips, and a Dynamic Island cutout.
## Prices start at nearly three thousand
The fourteen-inch touchscreen model starts at two thousand eight hundred ninety-nine dollars, while the sixteen-inch starts at three thousand three hundred ninety-nine dollars. Preorders begin Wednesday with launch on November six.
## Significant jump from previous model
The fourteen-inch MacBook Pro with M6, announced Tuesday, starts at one thousand nine hundred ninety-nine dollars with a Liquid Retina XDR display.Price increases reflect a global memory shortage driven by AI and cloud infrastructure expansion.
## Key takeaway

Apple unveiled its first touchscreen MacBook Pro with prices from two thousand eight hundred ninety-nine dollars, marking a major shift from keyboard-only input.