# Arch Manning apologizes for AI video joke

> A locker room laugh about a fake video of his coach slapping a reporter turned into a public apology in 24 hours.
- Title: Arch Manning apologizes for AI video joke · Newsweek
- Summary: A locker room laugh about a fake video of his coach slapping a reporter turned into a public apology in 24 hours. Laughing at an AI fake still puts your name…
- Keywords: arch manning, college football, ai video, texas longhorns, holly rowe, Arch, Manning, apologizes, video, joke, Newsweek
- Source: Newsweek — https://newsweek.com/sports/ncaa/arch-manning-issues-public-apology-for-holly-rowe-steve-sarkisian-comment-12446599
- Author: Matt Audilet
- Read time: 1 min
- Topics: arch manning, college football, ai video, texas longhorns, holly rowe
## A joke that needed walking back
Texas quarterback Arch Manning posted a public apology Tuesday for what he called an insensitive comment made to reporters the day before.
## What he laughed at
He was asked about an AI video showing head coach Steve Sarkisian slapping ESPN reporter Holly Rowe in the face after Texas beat Ohio State.
## His words on Monday
Manning volunteered the clip himself in the press conference, asked reporters if they had seen it, and called it hilarious.

> I saw an AI edit of Sark's interview. Have y'all seen that one? That's a good one... of him slapping Holly Rowe.
## The backlash arrived fast
Criticism built overnight and Manning took to Instagram the next day to address it directly.
## No hiding behind intent
He refused the usual excuse, writing that there is nothing funny about the video and that his words hurt people regardless of what he meant.

> It's easy to say I didn't mean it, but I know my words and actions were hurtful to a lot of people.
## An apology aimed at Rowe
Manning singled out Holly Rowe for what she dealt with because of him, thanked her for showing him grace, and said he needs to be better.

> I need to be better and will be more thoughtful moving forward.
## Key takeaway

Laughing at an AI fake still puts your name on the harm it does to a real person.