# Arena Group Signs $1 Billion Deal with Roundtable

> Arena Group's $1 billion platform deal with Roundtable hinges on $89 million stake raise.
- Title: Arena Group Signs $1 Billion Deal with Roundtable · Adweek
- Summary: Arena Group's $1 billion platform deal with Roundtable hinges on $89 million stake raise. Arena Group (now Paradium) and Roundtable signed a 10-year platform…
- Keywords: arena group, paradium, roundtable, ad sales, monetization, 10-year platform agreement, 49.5% stake, revenue, Arena, Group, Signs, Billion
- Source: Adweek — https://adweek.com/media/arena-group-paradium-roundtable-partnership
- Author: Mark Stenberg
- Published: 2026-09-29T14:54:36+00:00
- Read time: 1 min
- Topics: arena group, paradium, roundtable, ad sales, monetization, 10-year platform agreement, 49.5% stake, revenue
## New Deal Announcement
Paradium.ai, formerly Arena Group, signed a 10-year platform agreement with Roundtable.
## Stake Purchase Terms
Roundtable will buy 49.5% of Paradium for $89 million by year-end.
## Operations Handover
Roundtable takes ad sales, engineering, and monetization operations.
## Brand Transfer
Paradium brands move to Roundtable platform for revenue share.
## Financial Context
Roundtable has $492,000 cash after losing $9.6 million in Q2.
## Deal Structure
Roundtable won't control Paradium's finances or board.
## Key takeaway

Arena Group (now Paradium) and Roundtable signed a 10-year platform agreement contingent on raising $89 million by year-end, with Roundtable taking ad sales and engineering operations while keeping brands.