# Asics and Sigourney Weaver Document Couch-Bound Habits

> Asics' satirical film shows how modern life traps people in sedentary habits.
- Title: Asics and Sigourney Weaver Document Couch-Bound Habits
- Summary: Asics' satirical film shows how modern life traps people in sedentary habits. Asics' new campaign highlights 53% of adults fail to meet physical activity…
- Keywords: asics, sigourney weaver, human nature, movement conservation report, golin ketchum london, knucklehead, rob leggatt, dr davud raichlen, al wood, gary raucher, movement conservation status, active category
- Source: Adweek — https://adweek.com/creativity/asics-enlists-sigourney-weaver-to-document-habits-of-the-couch-bound-human
- Author: Alixandra Rutnik
- Published: 2026-10-02T09:53:42+00:00
- Read time: 1 min
- Topics: asics, sigourney weaver, human nature, movement conservation report, golin ketchum london, knucklehead, rob leggatt, dr davud raichlen, al wood, gary raucher, movement conservation status, active category
## Human Nature documentary
Asics released a 10-minute satirical documentary narrated by Sigourney Weaver.
## Released ahead of World Mental Health Day
The film launched on October 10, 2026, ahead of World Mental Health Day.
## Three sedentary characters
Janet works from her cubicle, Hannah binges on TV with three screens, and Minato struggles with algorithmic doomscrolling.
## Movement Conservation Report
The campaign uses a 2026 survey of 34,000 people across 31 countries and expert input from Dr. Davud Raichlen.
## 53% fail physical activity guidelines
The report finds 53% of adults do not meet recommended physical activity levels.
## Endangered movement category
23% of people fall into the Endangered category, exercising less than 30 minutes weekly, with projections to double by 2035.
## Key takeaway

Asics' new campaign highlights 53% of adults fail to meet physical activity guidelines, urging 15-minute daily movement.