# ASKO Launches Air Frying Campaign with Chef

> ASKO partners with chef Lluís de la Riva to bring air frying to home ovens.
- Title: ASKO Launches Air Frying Campaign with Chef · Financialpost
- Summary: ASKO partners with chef Lluís de la Riva to bring air frying to home ovens. ASKO launches air frying campaign with chef Lluís de la Riva to showcase crisp…
- Keywords: asko, lluis de la riva, air fry, celsius oven, scandinavian design, home cooking, money, business, Launches, Air, Frying, Campaign
- Source: Financialpost — https://financialpost.com/globe-newswire/asko-brings-air-frying-into-the-oven-and-launches-new-campaign-with-lluis-de-la-riva
- Read time: 1 min
- Topics: asko, lluis de la riva, air fry, celsius oven, scandinavian design, home cooking, money, business
## New Campaign Launch
ASKO launches culinary campaign with chef Lluís de la Riva highlighting air frying for home cooks.

> The campaign is about inspiring people to get more from their oven
## Air Fry Function
Air Fry function integrated into ASKO Celsius ovens creates crisp, evenly cooked results using dedicated Air Fry tray.

> The dedicated Air Fry tray is designed to maximise airflow around the food
## Chef's Expertise
Chef Lluís de la Riva demonstrates air frying versatility with vegetables, potatoes, chicken, fish and family meals.

> Known for his contemporary approach to cooking, Lluís de la Riva explores how the Celsius oven’s Air Fry function can be used
## Oven Technology
ASKO Celsius ovens combine precision engineering, intuitive usability and Scandinavian design with 5-in-1 Combi Oven technology.

> The Air Fry function is part of ASKO’s broader Celsius oven philosophy
## Campaign Goal
Campaign aims to help consumers discover new ways to cook, create and enjoy food at home through precision cooking technology.

> Together with Lluís de la Riva, we want to demonstrate how precision cooking technology can make everyday meals both easier and more enjoyable
## Product Philosophy
ASKO focuses on simplicity, durability and functionality in premium kitchen appliances for everyday living.

> ASKO is rooted in Scandinavian design values of simplicity, durability and functionality
## Key takeaway

ASKO launches air frying campaign with chef Lluís de la Riva to showcase crisp, even cooking in Celsius ovens.