# Asos Hackers Access Millions of Customer Profiles > Hackers threaten to leak Asos customer data after breaching security systems. - Title: Asos Hackers Access Millions of Customer Profiles · Dailymail - Summary: Hackers threaten to leak Asos customer data after breaching security systems. Asos hackers claim to have detailed profiles of millions of customers and… - Keywords: asos, hackers, customer data, ransom demand, cybersecurity breach, snowflake, payment card details, unauthorised access, data breach, customer profiles, news, entertainment - Source: Dailymail — https://dailymail.com/news/article-16192779/Asos-hackers-possession-detailed-profiles-potentially-millions-customers.html?ito=1490&ns_campaign=1490&ns_mchannel=rss - Published: 2026-10-08T10:32:07+00:00 - Read time: 2 min - Topics: asos, hackers, customer data, ransom demand, cybersecurity breach, snowflake, payment card details, unauthorised access, data breach, customer profiles, news, entertainment ## Asos hackers breach security Hackers infiltrated Asos's website and claimed to have detailed customer profiles from millions of users. > Hackers who infiltrated fashion firm Asos's website are feared to have detailed profiles from millions of customers. ## Customers receive threatening messages Asos customers received 'unusually brazen' messages on their phones claiming to be from hackers threatening to leak data. > The incident saw Asos customers receive an 'unusually brazen' message on their phones claiming to be from hackers threatening to leak their data. ## Basic details compromised Asos confirmed basic contact details of users were taken but said payment card details or passwords were not impacted. > In the aftermath, the retailer confirmed the 'basic contact details' of users had been taken in the online security breach but said it did not believe 'payment card details or passwords were impacted'. ## Hackers impersonate trusted contacts Hackers gained access by impersonating a trusted contact to get log-in information. > Asos said an 'unauthorised party' gained access by impersonating a: trusted contact to get log-in information. ## Hackers demand ransom payment Hackers demanded a ransom payment from Asos in exchange for deleting customer information. > The hackers had demanded a ransom payment from Asos in exchange for deleting customer information. ## Hackers claim access to extra data Hackers claimed to have access to more information than Asos originally confirmed, including names, addresses, phone numbers, and email addresses. > Shoppers' names, addresses, phone numbers, email addresses and past searches on the site could all have been breached, with the BBC saying it had been contacted by hackers who claimed they had access to extra information about Asos customers. ## Hackers use Telegram channel Hackers shared a Telegram channel called 'Xuanye Group' where they claimed customer information was safe on their server. > It also contained a link to the hackers' Telegram channel, the 'Xuanye Group', that was only created the previous day. ## Asos shares fall after breach Asos shares fell by more than 9 per cent after reports of the hacking emerged. > Shares in Asos, which also owns brands including Topshop and Miss Selfridge, fell by more than 9 per cent after reports of the hacking emerged. ## Cybersecurity experts warn Cybersecurity experts said the hackers' 'unusually brazen' notification was 'designed to whip up panic' to pressure Asos to pay. > Marie Wilcox, VP of market strategy at cyber-security firm Binalyze, said: 'This notification was psychological warfare, designed to whip up panic. Attackers know that any panic piles on the pressure on Asos to think about paying up rather than taking time to develop a rational response.' ## Asos confirms data breach Asos confirmed basic personal information may have been accessed but said payment card details and passwords were not impacted. > Asos said: 'Basic personal information including name and contact details may have been accessed. We do not believe that payment-card information or account passwords were impacted.' ## Asos website remains safe Asos stated its website and app remained safe to use throughout the incident and 'remain safe' to use. > The Asos website and app were safe to use throughout the incident and 'remain safe' to use, the firm said today, though the company urged customers to remain vigilant. ## Asos apologises to customers Asos apologised to customers for receiving an unauthorised push notification and urged caution against phishing attempts. > Asos said: 'Please remain cautious of unexpected messages or calls claiming to be from Asos. Millions of customers are feared to be affected by a cyber-hack of the fashion firm Asos' ## Snowflake platform unaffected Snowflake, the cloud-based platform used by Asos, confirmed no compromise of its platform occurred. > Katherine James, director of Snowflake's Europe, Middle East and Africa communications team, told the BBC: 'As soon as we became aware of the notification that is currently being reported, we began an investigation. At this time, we can report that we have found no compromise of the Snowflake platform.' ## Asos has 17 million customers Asos has 17 million customers across 150 countries, making it a major global fashion retailer. > Asos says it has 17 million customers in 150 countries. ## Customers react online Panicked customers reacted online, with some saying they had 'never deleted my payment methods so quick'. > Panicked customers reacted online to the 'crazy notification' and some said they had 'never deleted my payment methods so quick'. ## Asos under investigation Asos is investigating unauthorised activity involving third-party platforms used to communicate with customers. > We are investigating unauthorised activity involving third-party platforms that we use to communicate with customers. ## Key takeaway Asos hackers claim to have detailed profiles of millions of customers and demand ransom to delete data.