# Aston Martin Star Wars 50th Anniversary Collab

> Aston Martin joins Star Wars for 50th-anniversary celebrations starting January 2027.
- Title: Aston Martin Star Wars 50th Anniversary Collab · Motor1
- Summary: Aston Martin joins Star Wars for 50th-anniversary celebrations starting January 2027.
- Keywords: aston martin, star wars, disney consumer products, lucasfilm, 50th anniversary, 2027, Motor1
- Source: Motor1 — https://motor1.com/news/815366/aston-martin-star-wars-collaboration
- Author: Brian Potter
- Published: 2026-11-13T09:44:40+00:00
- Read time: 1 min
- Topics: aston martin, star wars, disney consumer products, lucasfilm, 50th anniversary, 2027, cars
## Aston Martin Partners With Star Wars
Aston Martin joins Disney Consumer Products and Lucasfilm for Star Wars 50th-anniversary celebrations starting in January 2027.

> For 50 years, Star Wars has demonstrated the extraordinary power of design and storytelling to inspire generations around the world.
## Collaboration Timeline
The program runs for a full year starting in January 2027, timed to the 50th anniversary of the original 1977 film.
## Aston Martin's Role
Aston Martin will share specifics about its own activations in early 2027 once the wider anniversary rollout gets underway.
## Current Product Focus
Aston Martin's current product calendar is busy with the Valhalla Spider and 2027 DBX S, leaving no room for a Star Wars-branded vehicle.
## Key takeaway

Aston Martin partners with Disney Consumer Products and Lucasfilm for Star Wars 50th-anniversary activations in 2027.