# Axis Bank Launches Tourism Engagement Initiative

> Axis Bank prepares to engage 5,000 customers and recognize 1,000 tourism businesses for World Tourism Day.
- Title: Axis Bank Launches Tourism Engagement Initiative | Shortify
- Summary: Axis Bank prepares to engage 5,000 customers and recognize 1,000 tourism businesses for World Tourism Day. Axis Bank will mark World Tourism Day by engaging…
- Keywords: axis bank, world tourism day, evolve platform, tourism and hospitality, msme, goa, Axis, Bank, Launches, Tourism, Engagement, Initiative
- Source: The Economic Times — https://economictimes.indiatimes.com/industry/banking/finance/banking/axis-bank-readies-major-customer-connect-initiative-to-mark-world-tourism-day/articleshow/134466891.cms
- Author: ET Online
- Published: 2026-09-24T16:47:00+00:00
- Read time: 1 min
- Topics: axis bank, world tourism day, evolve platform, tourism and hospitality, msme, goa
## World Tourism Day Initiative
Axis Bank plans to engage more than 5,000 customers and recognize around 1,000 entrepreneurs and businesses for World Tourism Day.
## Tourism Event in Goa
The bank is organizing a tourism and hospitality-focused edition of its Evolve platform in Goa to bring together entrepreneurs and industry stakeholders.
## Evolve Platform Impact
Evolve has brought together more than 10,000 entrepreneurs across over 50 cities since its launch.
## Tourism Economic Impact
Tourism contributes 5.22% to India's economy and accounts for 13.34% of total employment.
## Changing Travel Trends
Consumer interest is expanding across wellness, heritage, weddings, experiential travel and spiritual tourism segments.
## Next Steps for Tourism
Axis Bank will deepen engagement with tourism businesses through sector-specific financial solutions and partnerships.
## Key takeaway

Axis Bank will mark World Tourism Day by engaging over 5,000 customers and recognizing 1,000 tourism entrepreneurs through a nationwide initiative.