# Ayan Raises $599K Pre-Seed for AI Brand Tracking

> AI startup Ayan secures $599K pre-seed to track how AI assistants pitch brands to shoppers.
- Title: Ayan Raises $599K Pre-Seed for AI Brand Tracking · Dealroom
- Summary: AI startup Ayan secures $599K pre-seed to track how AI assistants pitch brands to shoppers. UAE-based AI startup Ayan raised $599,000 pre-seed funding to…
- Keywords: ayan, pre-seed, brand tracking, sales teams, mena, north america, europe, pablo charron, chakir el messaoudi, vincent carvalho, christian pedersen, Raises
- Source: Dealroom — https://dealroom.co/news/163746-ayan-raises-599k-pre-seed-to-track-how-ai-assistants-pitch-brands-to-sho
- Published: 2026-10-19T05:39:53+00:00
- Read time: 1 min
- Topics: ayan, ai, pre-seed, brand tracking, sales teams, mena, north america, europe, pablo charron, chakir el messaoudi, vincent carvalho, christian pedersen
## What's the deal?
Ayan, a UAE-based artificial intelligence startup, raised Dh2.2 million (about $599,000) in pre-seed funding from strategic global business angels.
## What's the endgame?
Ayan runs its platform as a loop: it analyses how AI describes a brand against that brand's positioning, acts across channels from product pages to advisors' phones, and measures what shifted in AI answers.
## Why now?
Founder and chief executive officer Pablo Charron argues shoppers now meet a brand twice, first in AI, then in store.

> There's a version of your brand you've never read. It's the only one your customers meet
## What's the context?
Charron unveiled the round at the Sharjah Investment Forum, where he pointed to measurable sales gains as proof of commercial demand.

> In one deployment with a prestige beauty brand across five gulf markets, advisors' daily use of ayan's brief rose fourfold in 13 weeks, and they now win four in 10 shoppers who arrive influenced by ai
## Key takeaway

UAE-based AI startup Ayan raised $599,000 pre-seed funding to monitor AI brand pitches and improve sales teams' performance.