# Banc of Cal Expands to Private Banking

> Banc of California launches private banking for wealthy clients.
- Title: Banc of Cal Expands to Private Banking | Shortify
- Summary: Banc of California launches private banking for wealthy clients. Banc of California begins private banking service targeting high-net-worth clients with…
- Keywords: banc of cal, private banking, high-net-worth clients, specialty deposits, los angeles, business, local, Banc, Cal, Expands, Private, Banking
- Source: Los Angeles Business Journal — https://labusinessjournal.com/finance/banc-of-cal-expands-to-private-banking
- Author: Hannah Welk
- Published: 2026-10-26T07:01:58+00:00
- Read time: 1 min
- Topics: banc of cal, private banking, high-net-worth clients, specialty deposits, los angeles, business, local
## Banc of California launches private banking
Banc of California, a $34 billion regional bank with 85 years of business lending, launched a private banking division targeting wealthy clients.

> We designed a high-touch solution with input from clients and wealth managers who felt there was a gap in the market on the personal side, having experienced Banc of California’s service-first approach on the business side
## Aaron Houpis leads new team
Aaron Houpis, who joined Banc of California in 2019 as a market executive, now serves as executive vice president and managing director of specialty deposits and private banking.
## Banc of Cal offers premium services
The bank will provide premium deposit accounts, customized personal lending, lines of credit, and treasury solutions for high-net-worth clients.
## Competitors enter Southern California market
Citizens Private Bank expanded into Los Angeles with Beverly Hills and Manhattan Beach offices last fall, while City National Bank hired ten new bankers in August.
## Key takeaway

Banc of California begins private banking service targeting high-net-worth clients with premium deposits, lending, and treasury solutions.