# Bandai's Stock Rises for North American Push

> Bandai Namco's stock jumps as it targets North American market growth with new Gundam games.
- Title: Bandai's Stock Rises for North American Push · Nikkei Asia
- Summary: Bandai Namco's stock jumps as it targets North American market growth with new Gundam games. Bandai Namco Holdings' stock surged after showcasing Gundam…
- Keywords: bandai namco, gundam, tokyo game show 2026, stock market, north american market, gundam rogue orbit, news, business, world, Bandai's, Stock, Rises
- Source: Nikkei Asia — https://asia.nikkei.com/business/media-entertainment/gundam-maker-bandai-s-stock-soars-as-group-seeks-north-american-breakout
- Published: 2026-10-07T20:26:50+00:00
- Read time: 1 min
- Topics: bandai namco, gundam, tokyo game show 2026, stock market, north american market, gundam rogue orbit, news, business, world
## Bandai Namco Holdings Stock Soars
Shares in Japanese entertainment company Bandai Namco Holdings have climbed into record territory as it harnesses its intellectual property library to power consistently high asset turnover.
## Gundam Rogue Orbit Showcased
Bandai Namco showcased its upcoming game Gundam Rogue Orbit at Tokyo Game Show 2026.
## North American Breakout Strategy
The company seeks North American market expansion to increase global sales through its intellectual property portfolio.
## Stock Surge Details
Bandai Namco's stock climbed into record territory as it targets North American market growth with new Gundam games.
## Gundam Franchise Sales Target
Bandai Namco's sales from 'Gundam' franchise nearing $1.7bn target: CFO.
## Key takeaway

Bandai Namco Holdings' stock surged after showcasing Gundam Rogue Orbit at Tokyo Game Show 2026 to boost North American sales.