# Bandai's Tamagotchi Expands in Asia

> Bandai's Tamagotchi gains ground in Asia through licensing deals.
- Title: Bandai's Tamagotchi Expands in Asia · Nikkei Asia | Shortify
- Summary: Bandai's Tamagotchi gains ground in Asia through licensing deals. Bandai's Tamagotchi digital pet device is expanding its presence in Asian markets via…
- Keywords: bandai, tamagotchi, asia, licensing, digital pet, toy business, news, business, world, Bandai's, Expands, Nikkei Asia
- Source: Nikkei Asia — https://asia.nikkei.com/business/media-entertainment/bandai-s-tamagotchi-gains-ground-in-asia-as-licensing-business-expands
- Published: 2026-10-12T01:52:48+00:00
- Read time: 1 min
- Topics: bandai, tamagotchi, asia, licensing, digital pet, toy business, news, business, world
## Bandai's Tamagotchi
Japanese toy maker Bandai is accelerating efforts to utilize its Tamagotchi digital pet device intellectual property.
## Expanding in Asia
Tamagotchi is reaching new audiences in South Korea and China through fashion, cosmetics and K-pop collaborations.
## 30th Anniversary
The digital pet device marks the 30th anniversary of its launch next month.
## Key takeaway

Bandai's Tamagotchi digital pet device is expanding its presence in Asian markets via licensing partnerships.