# Banijay CEO: Scale Needed to Compete with Tech Giants

> Banijay CEO says scaling up is key to competing with Silicon Valley giants in global entertainment.
- Title: Banijay CEO: Scale Needed to Compete with Tech Giants
- Summary: Banijay CEO says scaling up is key to competing with Silicon Valley giants in global entertainment. Banijay Entertainment CEO Marco Bassetti states that…
- Keywords: banijay, all3media, marco bassetti, entertainment, merger, scale, tech competition, CEO, Needed, Compete, Tech, Giants
- Source: The Hollywood Reporter — https://hollywoodreporter.com/business/business-news/ceo-marco-bassetti-banijay-all3media-mega-merger-1236735291
- Author: Etan Vlessing
- Published: 2026-10-19T14:26:10+00:00
- Read time: 1 min
- Topics: banijay, all3media, marco bassetti, entertainment, merger, scale, tech competition
## Banijay CEO on scale
Banijay Entertainment CEO Marco Bassetti says the company needs to scale up to compete with Silicon Valley tech giants.
## Banijay's $8.5 billion merger
Banijay merged with All3Media to create a $8.5 billion global production and distribution giant.
## Global reach and content
The merger brings together 200 production companies across 25 territories producing shows like The Traitors and Survivor.
## Scale strategy
Bassetti says buying companies with proven success is crucial to quickly entering new markets and scaling efficiently.
## Key takeaway

Banijay Entertainment CEO Marco Bassetti states that expanding to $8.5 billion scale is essential to rival tech giants in the fast-changing global entertainment market.