# BASF opens innovation center in São Paulo’s ABC region

> BASF launches polyurethane innovation hub in Brazil’s ABC region to boost technical services.
- Title: BASF opens innovation center in São Paulo’s ABC region
- Summary: BASF launches polyurethane innovation hub in Brazil’s ABC region to boost technical services.
- Keywords: basf, polyurethane, sao paulo, abc region, innovation center, technical services, south america, brazil, valorinternational
- Source: valorinternational — https://valorinternational.globo.com/business/news/2026/11/09/basf-opens-innovation-center-in-sao-paulos-abc-region.ghtml
- Published: 2026-11-09T22:00:00.51+00:00
- Read time: 1 min
- Topics: basf, polyurethane, sao paulo, abc region, innovation center, technical services, south america, brazil, business, money
## BASF opens polyurethane innovation center
Chemical giant BASF will open a polyurethane innovation center in the coming days.
## Investment and location details
The investment totals approximately R$20 million and includes a 1,300-square-meter building at the company’s São Bernardo do Campo site in Greater São Paulo.
## Regional market focus
The plant serves the entire South American market with Brazil as its largest sales market in the region.
## Technical differentiation strategy
Jefferson Schiavon, BASF’s polyurethane business director for the region, said the center will be essential for bringing teams closer to local clients and developing new business opportunities.
## Key takeaway

BASF opens a R$20 million polyurethane innovation center in São Paulo’s ABC region to enhance technical services and market differentiation in South America.