# Beatles Open Liverpool Experience in 2028

> Apple Corps launches 100,000 sq ft Beatles fan experience in Liverpool city center by 2028.
- Title: Beatles Open Liverpool Experience in 2028 | Shortify
- Summary: Apple Corps launches 100,000 sq ft Beatles fan experience in Liverpool city center by 2028. Apple Corps will open a 100,000 sq ft immersive Beatles…
- Keywords: apple corps, beatles, liverpool, the beatles story, st johns shopping centre, immersive experience, 2028, liverpool city region, merseytravel, savile row, music, business
- Source: Music Business Worldwide — https://musicbusinessworldwide.com/the-beatles-ringo-starr-paul-mccartneyapple-corps-to-open-100000-sq-ft-immersive-experience-in-liverpool-in-2028
- Published: 2026-10-20T15:11:19+00:00
- Read time: 1 min
- Topics: apple corps, beatles, liverpool, the beatles story, st johns shopping centre, immersive experience, 2028, liverpool city region, merseytravel, savile row, music, business
## Apple Corps Announces Liverpool Experience
Apple Corps will open a 100,000 sq ft immersive Beatles experience in Liverpool city center by 2028.
## Relocating The Beatles Story
The attraction will move from Albert Dock to St Johns Shopping Centre in 2028.
## New Site Size
The new site is four times the size of The Beatles Story’s existing home.
## First Official Liverpool Experience
Apple Corps says The Beatles Story will be its first official Beatles fan experience in Liverpool.
## History of The Beatles Story
The Beatles Story opened at Albert Dock in May 1990 and has been owned by Merseytravel since 2008.
## CEO Tom Greene
Tom Greene, CEO of Apple Corps, called the new experience a tribute to Liverpool’s legacy.

> LIVERPOOL BIRTHED THE GREATEST BAND IN HISTORY AND TODAY WE ARE ANNOUNCING A NEW EXPERIENCE IN THE CITY THAT DOES JUSTICE TO THAT LEGACY.
## Apple Corps Background
Apple Corps was founded by The Beatles in 1968 and Greene became CEO in September 2025.
## Immersive Experience Details
The experience will trace the band’s history with recreations of The Cavern, Abbey Road, Shea Stadium, and Savile Row.
## Savile Row Connection
The Mayfair building housed Apple Corps’ earliest headquarters and hosted The Beatles’ final live performance in 1969.
## Ringo Starr Quote
Ringo Starr called Liverpool 'music city' and praised the new experience.

> LIVERPOOL WAS, AND STILL IS, MUSIC CITY.
## Paul McCartney Quote
Paul McCartney expressed pride in Liverpool’s role in The Beatles’ story.

> I LOVE LIVERPOOL. IT’S PART OF WHO I AM, IT’S PART OF WHO THE BEATLES ARE.
## Liverpool City Council
Liverpool City Council leader Liam Robinson called the project a key regeneration opportunity.
## Key takeaway

Apple Corps will open a 100,000 sq ft immersive Beatles experience in Liverpool in 2028, relocating The Beatles Story from Albert Dock to St Johns Shopping Centre.