# Beats 360 headphones launch with customizable design

> Beats unveils premium headphones with swappable ear cushions and headband, targeting everyone from gym-goers to style-conscious listeners.
- Title: Beats 360 headphones launch with customizable design
- Summary: Beats unveils premium headphones with swappable ear cushions and headband, targeting everyone from gym-goers to style-conscious listeners. Beats launched the…
- Keywords: beats, beats 360, headphones, apple, product launch, customizable design, oliver schusser, audio accessories, technology, 360, launch, customizable
- Source: Engadget — https://engadget.com/2265155/beats-360-headphones-interivew-oliver-schusser
- Author: Filipe Espósito
- Published: 2026-09-22T14:00:00+00:00
- Read time: 1 min
- Topics: beats, beats 360, headphones, apple, product launch, customizable design, oliver schusser, audio accessories, technology
## Beats launches premium 360 headphones
Beats has unveiled the Beats 360, a new premium model sitting above the Studio Pro with a fresh design that keeps the brand's classic identity.
## Modular design lets you swap colors
The ear cushions and headband are easily interchangeable, letting users mix and match different colors like changing sneaker pairs.
## Two cushion types for different uses
Beats offers fabric ear cushions for workouts and eco-friendly leather ones for style, similar to changing an iPhone case by location.
## Beats 360 targets everyone broadly
Oliver Schusser, vice president of Apple Music and Beats, says the headphones appeal to all ages and genders, though customization resonates most with younger people.

> It's female, male, it's younger people, older people. It's pretty actually broad.
## Beats identity shines through new look
Schusser says the Beats 360 retains the brand's identity through fun colors and the iconic b logo, despite its innovative lighter design.

> It still feels very Beats to me, even though it's a very new, innovative, sort of lighter sort of look.
## Beats uses its own custom chip
Unlike AirPods Max, the Beats 360 uses Beats' own custom chip, optimized for both iOS and Android to maintain the brand's independent approach.
## Beats and Apple operate as separate teams
Schusser explains that while manufacturing is integrated with Apple, Beats maintains autonomy to take different approaches, allowing customers to choose both brands.

> The engineering, the operations and the manufacturing is fully integrated to Apple. And we don't ever really question this.
## Beats explores beyond headphones
Schusser says Beats is expanding into accessories like USB cables and iPhone cases, building on expertise from designing custom cables for headphones.
## Game controller rumored as next product
Schusser hints at careful expansion beyond audio, with rumors suggesting Beats is developing a game controller for iPhones as its next major product.

> We want to be careful with it, though. We don't want to go into, like, too many things.
## Key takeaway

Beats launched the Beats 360 headphones with interchangeable ear cushions and headband, positioning them as a premium alternative to the Studio Pro with broad appeal across ages and genders.