# Beckham cashes £39m as World Cup deals hit record

> The former England captain's business empire surged to record profits on the back of a dozen brand partnerships during the summer tournament.
- Title: Beckham cashes £39m as World Cup deals hit record | Shortify
- Summary: The former England captain's business empire surged to record profits on the back of a dozen brand partnerships during the summer tournament. Beckham's…
- Keywords: david beckham, world cup 2026, brand partnerships, advertising campaigns, drjb holdings, authentic brands group, business empire, dividend payments, sports marketing, celebrity endorsements, sports, Beckham
- Source: the Guardian — https://theguardian.com/football/2026/sep/25/david-beckham-dividend-world-cup-deals-record-profits
- Published: 2026-09-25T10:27:15+00:00
- Read time: 1 min
- Topics: david beckham, world cup 2026, brand partnerships, advertising campaigns, drjb holdings, authentic brands group, business empire, dividend payments, sports marketing, celebrity endorsements, sports
## Beckham cashes record dividend
The former England captain took a $51 million dividend from his business empire after a record year driven by World Cup sponsorship deals.
## Dozen ad campaigns this summer
Beckham appeared in about 12 brand campaigns during the World Cup, working with Lenovo, McDonald's, Bank of America, Verizon, and Lay's.
## Record revenues and profits
His holding company DRJB Holdings saw revenues surge 20% to $110.5 million, while pre-tax profits climbed 46% to $65.7 million.
## New product launches and deals
Beckham launched menswear for Hugo Boss, spectacles with Safilo, a limited-edition Adidas boot, and secured a multiyear Bank of America ambassador deal.
## Authentic Brands partnership pays off
Beckham sold a 55% stake to US group Authentic Brands in 2022 for £200 million, meaning he received 45% of last year's dividend payout.
## Beckham brand remains powerful
Authentic Brands' entertainment chief called Beckham one of the most powerful global brands in sport and lifestyle, with strong fundamentals for continued growth.

> one of the most powerful global brands in sport, lifestyle, entertainment and much more
## Key takeaway

Beckham's ability to monetize his global brand through major sporting events continues to drive substantial returns, with World Cup sponsorships pushing his company to record revenues and profits.