# Beijing uses pop culture to win over Malaysian Chinese

> Beijing's pop culture efforts target Malaysian Chinese with new performances and films.
- Title: Beijing uses pop culture to win over Malaysian Chinese
- Summary: Beijing's pop culture efforts target Malaysian Chinese with new performances and films. Beijing is using Chinese film and music to connect with Malaysian…
- Keywords: beijing, malaysian chinese, hands percussion ensemble, dear you film, kuala lumpur, chinese film, news, business, world, uses, pop, culture
- Source: Nikkei Asia — https://asia.nikkei.com/spotlight/big-in-asia/beijing-wields-pop-culture-to-court-malaysian-chinese
- Published: 2026-10-09T21:00:15+00:00
- Read time: 1 min
- Topics: beijing, malaysian chinese, hands percussion ensemble, dear you film, kuala lumpur, chinese film, news, business, world
## Beijing's pop culture strategy
Beijing uses Chinese film and music to connect with Malaysian Chinese through shared cultural elements.

> Hearing the dialogue in the hit Chinese movie "Dear You" made Malaysian Chinese actor Yuan Teng nostalgic
## Hands Percussion performance
The Hands Percussion ensemble performs "24 Festive Drums" at a Kuala Lumpur mall on Sept 20.
## Cultural connection
Malaysian Chinese actor Yuan Teng feels nostalgic hearing dialogue from Chinese movie "Dear You".

> Hearing the dialogue in the hit Chinese movie "Dear You" made Malaysian Chinese actor Yuan Teng nostalgic
## Key takeaway

Beijing is using Chinese film and music to connect with Malaysian Chinese through shared cultural elements.