# Believe expands Romain Vivien’s role as Global Head of Music

> Believe appoints Romain Vivien as Global Head of Music with three Regional Presidents reporting directly to him.
- Title: Believe expands Romain Vivien’s role as Global Head of Music
- Summary: Believe appoints Romain Vivien as Global Head of Music with three Regional Presidents reporting directly to him. Believe has expanded Romain Vivien’s role as…
- Keywords: believe, romain vivien, global head of music, regional presidents, emea, americas, apac, strategic partnerships, 2030 ambition, artist development, music, business
- Source: Music Business Worldwide — https://musicbusinessworldwide.com/believe-expands-romain-viviens-role-as-global-head-of-music-with-three-regional-presidents-now-reporting-to-him
- Published: 2026-10-19T14:38:02+00:00
- Read time: 1 min
- Topics: believe, romain vivien, global head of music, regional presidents, emea, americas, apac, strategic partnerships, 2030 ambition, artist development, music, business
## Believe expands Romain Vivien’s role
Believe has expanded Romain Vivien’s role as Global Head of Music with three Regional Presidents now reporting to him.
## Vivien leads three regions
Vivien will now directly lead EMEA, the Americas, and APAC regions and drive strategic partnerships.
## Vivien oversees global recorded music
He will continue to oversee Believe’s global recorded music activities, including artist services and label solutions.
## New regional leaders appointed
Adriana Sein leads Americas, Viktoria Siniavskaia leads EMEA, and Sylvain Delange leads APAC.
## Vivien’s vision for 2030
Believe says the change creates a simpler leadership model to accelerate its 2030 ambition through integrated regional execution.
## Leadership structure reinforces global goals
The new structure unites regional teams under Vivien to strengthen local artist connections and global execution.
## Key takeaway

Believe has expanded Romain Vivien’s role as Global Head of Music, with three Regional Presidents now reporting to him to accelerate 2030 ambitions.