# BetterHelp Gives Women Permission to Rewrite Rules

> BetterHelp launches mental health initiative empowering women to rewrite their own rules.
- Title: BetterHelp Gives Women Permission to Rewrite Rules · Adweek
- Summary: BetterHelp launches mental health initiative empowering women to rewrite their own rules. BetterHelp offers free therapy and a $100,000 fund for therapists…
- Keywords: betterhelp, sophia bush, work in progress podcast, mental health, unwritten rules, narrative therapy, therapist impact fund, Gives, Women, Permission, Rewrite, Rules
- Source: Adweek — https://adweek.com/brand-marketing/betterhelp-wants-to-give-women-permission-to-rewrite-the-rules
- Author: Andrea Michelson
- Published: 2026-10-09T18:21:02+00:00
- Read time: 1 min
- Topics: betterhelp, sophia bush, work in progress podcast, mental health, unwritten rules, narrative therapy, therapist impact fund
## BetterHelp Launches Permission Project
BetterHelp introduces The Permission Project for women's mental health on World Mental Health Day.

> The project emerged from conversations with actress and podcaster Sophia Bush
## Free Therapy for Podcast Listeners
Podcast listeners get a free month of therapy through BetterHelp discount codes.

> When Bush approached BetterHelp about bringing mental health support to listeners of her podcast
## Therapist Fund for Women's Mental Health
BetterHelp provides $100,000 for ten therapists: five loan relief awards and five scholarships.

> The money will be made available to ten individuals via BetterHelp’s Therapist Impact Fund
## 2026 State of Stigma Report
Women in their 30s report high anxiety, low energy, and trouble relaxing according to BetterHelp’s 2026 report.

> The platform’s 2026 State of Stigma Report found that depression and anxiety symptoms in women are on the rise
## Unwritten Rules for Women
Women face contradictory expectations like being ambitious but staying likable or asking for help without being a burden.

> Every rule comes with a ‘but’: Be ambitious, but stay likable. Ask for help, but don’t be a burden
## Rewrite Guide for Mental Health
BetterHelp offers narrative therapy tools to help women rewrite their mental health rules.

> Narrative therapy creates space to decide which of those stories still belong to us
## Key takeaway

BetterHelp offers free therapy and a $100,000 fund for therapists to help women rewrite mental health rules.