# B&H drops $500 off Sony A7 IV

> B&H offers Sony A7 IV for $1,998 after $500 discount.
- Title: B&H drops $500 off Sony A7 IV · Digital Camera World
- Summary: B&H offers Sony A7 IV for $1,998 after $500 discount. B&H reduced Sony A7 IV price to $1,998 from $2,498, saving $500.
- Keywords: b&h, sony a7 iv, camera deal, discount, full-frame mirrorless, price drop, drops, 500, Sony, Digital Camera World
- Source: Digital Camera World — https://digitalcameraworld.com/cameras/mirrorless-cameras/b-and-h-knocks-a-massive-usd500-off-the-sony-a7-iv-in-a-camera-deal-thats-too-good-to-ignore
- Published: 2026-10-14T17:00:21+00:00
- Read time: 1 min
- Topics: b&h, sony a7 iv, camera deal, discount, full-frame mirrorless, price drop
## Sony A7 IV price drop
B&H drops Sony A7 IV price to $1,998 from $2,498, saving $500.
## Sony A7 IV features
33MP full-frame sensor with real-time eye af for humans, animals and birds.
## Video capabilities
4K recording, 10-bit 4:2:2 internal recording, S-Log3 and S-Cinetone profiles.
## Value for photographers
Excellent value for photographers upgrading to full-frame or existing Sony users.
## Deal highlights
Save $500 on Sony A7 IV at B&H for $1,998.
## Key takeaway

B&H reduced Sony A7 IV price to $1,998 from $2,498, saving $500.