# BigXthaPlug Album Features Localized Billboards

> BigXthaPlug reveals album features using hometown billboards for each guest artist.
- Title: BigXthaPlug Album Features Localized Billboards · Musically
- Summary: BigXthaPlug reveals album features using hometown billboards for each guest artist. BigXthaPlug's album Better Over Time features artists from their…
- Keywords: bigxthaplug, better over time, hometown billboards, lil yachty, glorilla, ava max, leon thomas, loe shimmy, ro ama, fridayy, babyface ray, charli xcx
- Source: Musically — https://musically.com/2026/10/30/bigxthaplug-reveals-album-features-with-localised-billboards
- Read time: 1 min
- Topics: bigxthaplug, better over time, hometown billboards, lil yachty, glorilla, ava max, leon thomas, loe shimmy, ro ama, fridayy, babyface ray, charli xcx
## Album Release Strategy
BigXthaPlug releases fourth studio album Better Over Time on 30 October 2026.
## Hometown Billboard Features
Billboards show guest artists in their hometowns: Lil Yachty and Belly Gang Kushington in Atlanta, GloRilla in Memphis, Ava Max and Leon Thomas in Los Angeles, Loe Shimmy in Miami, Ro$ama in Dallas, Fridayy in…
## Billboard Activation Strategy
BigXthaPlug removed face from artwork of three previous albums on streaming services to reveal features through a collage cover.
## Key takeaway

BigXthaPlug's album Better Over Time features artists from their hometowns via localized billboards.