# Billboard and Maybelline Partner for Latin Music Week

> Billboard and Maybelline launch artist-focused beauty platform at Latin Music Week 2026.
- Title: Billboard and Maybelline Partner for Latin Music Week
- Summary: Billboard and Maybelline launch artist-focused beauty platform at Latin Music Week 2026. Billboard and Maybelline partner to showcase Latinx artists through…
- Keywords: billboard, maybelline, latin music week 2026, artist partnership, beauty platform, latinx community, Partner, Latin, Music, Week
- Source: Billboard — https://billboard.com/music/latin/billboard-maybelline-partnership-latin-music-week-2026-1236364196
- Author: Jessica Roiz
- Published: 2026-10-21T01:52:10+00:00
- Read time: 1 min
- Topics: billboard, maybelline, latin music week 2026, artist partnership, beauty platform, latinx community
## Executive Keynote at Latin Music Week
Yasmin Dastmalchi, president of Maybelline and essie US, spoke with Billboard's Leila Cobo at Latin Music Week 2026.

> One thing music and makeup have in common is self-expression, but also emotions. It’s about letting artists be themselves
## Artist Partnerships Highlighted
Maybelline partners with Miley Cyrus, Becky G, and Nicki Nicole for authentic Latinx beauty engagement.

> We’ve partnered with her because she’s used Maybelline her entire life. That’s something near and dear to her heart
## New Platform Announced
Billboard and Maybelline launch 'Maybe we’re next' platform to spotlight Latinx artists at Latin Music Week 2026.

> The Latinx community is super engaged in beauty. They’re very passionate and connected to beauty
## Key takeaway

Billboard and Maybelline partner to showcase Latinx artists through a new beauty platform at Latin Music Week 2026.