# Billionaires love Trump’s AI rebrand

> Billionaires rebrand AI as 'super intelligence' to justify tech dominance.
- Title: Billionaires love Trump’s AI rebrand · Salon | Shortify
- Summary: Billionaires rebrand AI as 'super intelligence' to justify tech dominance. Billionaires like Elon Musk and Jeff Bezos support Trump’s rebrand of AI as 'super…
- Keywords: elon musk, jeff bezos, trump, super intelligence, space x, spacexsi, npc, meme, philosophy, solipsism, descartes, Billionaires
- Source: Salon — https://salon.com/2026/10/12/billionaires-love-trumps-ai-rebrand
- Author: Troy Farah
- Published: 2026-10-12T10:30:28+00:00
- Read time: 1 min
- Topics: elon musk, jeff bezos, trump, ai, super intelligence, space x, spacexsi, npc, meme, philosophy, solipsism, descartes
## Trump’s AI rebrand
President Donald Trump wants to rebrand AI as 'super intelligence' to avoid regulation.

> The White House considers anyone that uses the term, 'Artificial Intelligence,' as opposed to the highly accepted new and more accurate term, 'Super Intelligence,' THE ENEMY!
## Tech leaders embrace rebrand
Elon Musk and Jeff Bezos support Trump’s rebrand, calling AI 'no more' and preferring 'super intelligence'.

> I do like si, because 'artificial' is not a very flattering thing. Like, nobody wants an artificial sweetener, artificial flavoring
## NPC meme origins
The NPC meme, from video games, became a term for mindless people during Trump’s first term.

> The meme became popularized by chronically online cohorts of donald trump supporters during his first presidential term
## Philosophical roots
The NPC label echoes Descartes’ belief that animals are soulless automatons.

> René Descartes believed animals were soulless, unthinking automatons
## AI rights debate
Tech leaders argue AI should have rights, while the pope says algorithms lack humanity.

> Algorithms lack the spark of humanity
## AI consciousness myth
AI is not sentient, but many believe it is, creating the 'AI psychosis' phenomenon.

> There remains zero hard evidence that ai algorithms are sentient
## Tech bros’ agenda
Tech bros aim to turn humans into NPCs through mass surveillance and AI.

> In other words, the tech bros are trying to turn us all into npcs, into errors
## AI’s potential risks
AI could make humans obsolete or cause environmental destruction.

> After all, ai will either become the savior of humanity or make humans obsolete
## Current AI status
AI is a powerful tool but lacks true consciousness and sentience.

> It’s just a really good computer program that can mirror human expression
## The hard problem
Consciousness remains a 'hard problem' with no clear explanation.

> Our brains aren’t computers and physics has yet to fully explain consciousness
## What happens next
Tech leaders push for AI rights while humans face potential obsolescence.

> It’s no surprise that tech bros were recently exposed trying to convince none other than the pope that ai is conscious
## Key takeaway

Billionaires like Elon Musk and Jeff Bezos support Trump’s rebrand of AI as 'super intelligence' to downplay regulation and human rights.