# Bithumb Targets Real Estate Market with Realtors

> South Korea's Bithumb seeks real estate partnership after failed board vote.
- Title: Bithumb Targets Real Estate Market with Realtors | Shortify
- Summary: South Korea's Bithumb seeks real estate partnership after failed board vote. Bithumb aims to enter real estate brokerage using Korea Association of Realtors'…
- Keywords: bithumb, korea association of realtors, hanbang, real estate brokerage, real-world assets, naver, zigbang, finance, markets, Targets, Real, Estate
- Source: BigGo Finance — https://finance.biggo.com/news/3ca4a0f2-354a-49d8-a073-d931257a27d9
- Author: BigGo Finance
- Published: 2026-10-20T02:35:17+00:00
- Read time: 1 min
- Topics: bithumb, korea association of realtors, hanbang, real estate brokerage, real-world assets, naver, zigbang, finance, markets
## Bithumb enters real estate brokerage
South Korea's Bithumb is pursuing a partnership with the Korea Association of Realtors to enter the real estate brokerage platform business.
## Proposed partnership structure
Bithumb would link listing data from Hanbang while a to-be-established Bithumb Real Estate unit would develop and operate the platform.
## Bithumb's user base
Bithumb aims to convert its roughly 10 million cumulative users into real estate investment demand.
## Real estate data foundation
The platform would serve as a data foundation for a future real-world asset (RWA) business.
## Initial board rejection
The proposal was voted down once at the association's board meeting last month.
## Opposition concerns
Concerns include advertising cost burdens on brokers and the possibility of a direct-transaction market opening.
## Hanbang listings
Hanbang carries 900,000 to 1 million property listings registered by more than 100,000 licensed realtors.
## Bithumb's strategy
Bithumb plans to limit initial partnership scope to apartment listings to address concerns.
## Association's stance
Ha Jae-gap argues that Bithumb's entry could intensify pressure from existing monopoly platforms.
## Key takeaway

Bithumb aims to enter real estate brokerage using Korea Association of Realtors' data but faces opposition over advertising costs and direct-transaction risks.